The Pour Authority
Spirits with Altitude
Boutique Brand Representation
Aspen, CO
Shelly Hamill, Principal
Shelly's expertise includes:
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Providing timely local market intelligence and trend insights
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Brand activations and events
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Cocktail menu placement
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Back bar placement
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Staff trainings
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Brand sponsorships
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Leveraging brands for increased visibility in an affluent market
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Supporting local distributor teams
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Acting as a local contact for national brands
Shelly Hamill has been a resident of Aspen, Colorado, for 15 years. She has built strong relationships across various industries and created local opportunities for multiple brands. Her experience in the spirits industry began as a Key Accounts Manager with Goslings Rum during their sponsorship partnership with Aspen Ski Company. Most recently, she worked with Proximo Spirits, starting as an On-Premise Specialist in Aspen and Telluride, and concluding as the Area Manager for the entire Western Slope. During her time at Proximo Spirits, the company experienced a 60% increase in its first year.
Shelly now represents brands exclusively in Aspen—
the town she knows and loves.
Shelly is not afraid to cold call and pursues opportunities with enthusiasm. She is a problem solver, a natural networker, and thinks strategically—with the mindset of an owner.
The Pour Authority is currently accepting clients.
970*379*0928